Idea has also introduced a plethora of new value added services for its prepaid subscribers in the state.
Idea Cellular has announced a range of new prepaid plans and value added services for the Jammu and Kashmir region.
Launching the new initiative, Anish Roy, chief operating officer (Punjab, J&K and Himachal Pradesh), Idea Cellular, said, "We are pleased to bring these prepaid offers, they are not only good value for money options but also provide many VAS benefits to our subscribers. Apart from offering affordable call rates, they also have options of free SMS' and GPRS; thus helping us break through a large segment of users in the region".