Naaptol application now on Android

The app enable users to browse more than two lakh products from more than 500 categories and garner detailed information, reviews, specifications of the products and experts' reviews.

Naaptol, a virtual home shopping brand, has come up with an application for Android-based devices, the users of which can use it for quick and convenient shopping.

The application will enable users to browse more than two lakh products from more than 500 categories and garner detailed information (image review, MRP), reviews, specifications of the products and experts' reviews. This procedure helps the user to do a comparative analysis of the available products and can avail the products at the best price point.

Now phones help moms in shopping

Greystripe, the research firm, studied more than 230 women who were using iPhone, iPod Touch or Android devices while making shopping decisions. The study also reported the women preferred free apps more.

The new age moms are turning to smartphones for help in shopping. Not that they are shopping from the phones itself, rather they are using the phones to find out where the stores are and also for comparing prices as well, says a research firm Greystripe. 

In a press release, the research firm says that close to half of the moms are using these devices to locate stores and 36 per cent of them are comparing prices using the smartphones. 

"Smartphones have become the super tool for moms on the go," said Dane Holewinski, director of marketing with Greystripe. "The majority of moms with smartphones are using those devices for their day to day tasks especially shopping, making them the ideal target for advertisers."