Microsoft is aiming for quality over quantity for its marketplace, so that its apps may command higher price from the consumers.
Notwithstanding the popularity of Android, primarily due to its free applications, Microsoft wants its developers to sell quality apps at higher price points for its Windows Phone 7, Bloomberg has reported.
It's not that Microsoft wants the developers to charge more for the same apps, it actually wants them to create better and more feature rich apps, and then charge more.