MTNL is planning to outsource its customer care and marketing operations to improve customer experience. The company is also in the process of signing a roaming agreement with Tata Docomo and Aircel for this.
MTNL,GSM service provider in Delhi and Mumbai, is planning to take the outsourcing route to improve customer care and marketing.
Admitting that MTNL lacks quality customer care, Kuldeep Singh, the chief managing director of the company, said, "We are focused to improve customers' experience with us. We are planning to create a separate arm to look after our marketing and customer care, which will in turn look towards outsourcing of these services."
