Hathway gears up for Hi Definition(HD) , as demand for High Definition content picks up, India’s leading Multi System Operator Hathway Cable & Datacom Ltd., has confirmed that the new service is set to launch by June 2011 in Mumbai, Delhi, Hyderabad and Bangalore and will be available to subscribers across the Hathway network shortly thereafter.
The new Hathway Hi Definitions (HD) service will provide subscribers with an exceptional quality of TV viewing. Enabled providers by Media Highway set-top box software, the service will be navigated through a state of the art user interface with an electronic programme guide (EPG) and enhanced features. The technology are NDS for the CA & Middleware, Ericsson for bandwidth efficient high performance video compression and Kaon Media for the stbs powered by Broadcom & ST Micro chipsets.
K. Jayaraman, Managing Director & CEO, Hathway Cable & Datacom Ltd. said ”The launch of HD services will provide our subscribers with a significantly enhanced viewing experience.” He added “NDS’ global expertise in managing end-to-end delivery of digital pay-TV solutions together with our STB partner Kaon Media to initiate the development and Supplies for the MPEG4 DVB- C HD STBs , based on NDS CAS & Middleware.
The HD box designed exclusively for Hathway is unique and has 5 times better picture quality with highest screen resolution at 1080×1920, 16:9 aspect ratio & HDMI output for High Definition Televisions. It also has 256 MB super fast processor for crystal clear picture quality and one of the best audiovisual experiences.He further said that the world class compression solutions from Ericsson has greatly assisted us in launching new services with advanced features for a superior viewing experience to satisfy our existing customers and attract new subscribers.”
Commenting on the launch, Mr Jayant Changrani, Country Head and General Manager NDS India said “We are extremely positive about Hathway’s continued growth in the coming years as we enable them to deliver on the promise of digital pay-TV and provide advanced features and value added services. This development reaffirms NDS and Hathway’s commitment towards leading the Indian cable TV industry beyond digitisation.
Commenting on the launch Gowton Achaibar, Head of Region Ericsson India said "Ericsson is delighted to be enabling Hathway to deploy the highest quality HD services to their subscribers in the most bandwidth efficient way. As part of our close relationship, Hathway is able to rely on Ericsson’s global expertise in TV and on our industry leading solutions that are enabling it to cost effectively launch the revenue generating services that are driving the future of advanced TV in India.”
Commenting on the Launch Kaonmedia’ CEO, Mr. H S Lim, stated, “ We feel very proud and honoured to supply our HD boxes to Hathway & this is just a new beginning of our relationship, really, and I think that it will continue to grow in the years ahead. Such alliances also help us deliver world-class products to complement our manufactured range as a part of our commitment to provide value for our customers. We once again take an opportunity to congratulate Hathway for this launch and we are sure that they will witness a big success in high end services arena too”.
With the launch of it’s HD services Hathway reaffirms its position as India’s most advanced and fastest growing digital cable TV MSO.”
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