With broadband wireless access and 3G network roll outs, the mobile value added services market is expected to generate over Rs 55,000 crore in the next four years, according to a report by consultancy firm PwC.
According to the PwC report titled — Value Added Service: The Next Wave — it is now time for India to evolve from the well established mobile messaging and commoditised voice play to focus on customer segmentation based data play
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