The push towards mobile games

At a time when most of the handset makers are offering similar features to their users, the companies are looking at mobile gaming to differentiate themselves.

Even the hardcore gamers have started converting towards the mobile games — partly due to sheer need, after all the consoles cannot be carried everywhere, and second, the mobile gaming segment is being taken seriously by even the handset makers.

It's good to be a part of the market which is being pampered by the mobile companies, right?

Sony Ericsson has launched a dedicated gaming phone, called Xperia Play, which has dedicated slide out keys for gaming. Since users are also able to make calls on the same device, gaming turns out to be an added bonus.

Zapak launches first Adver-game on Reliance Digital TV

Reaching out to over 14 million Households in India; this is for the first time that any Gaming company has made adver-game for multiple DTH players.

Zapak, India’s largest gaming portal has launched its first Adver-game on Reliance Digital TV and Dish TV with an aim to provide fun and engaging games on DTH platform.  Reaching out to over 14 million Households in India; this is for the first time that any Gaming company has made adver-game for multiple DTH players.

Close Up, one of the leading toothpaste brands in the country, partners with Zapak to enter the digital space this year to promote their new variant Close Up - Fire Freeze. Zapak with their tradition for making the most outstanding online games for their consumers brings to you another one which will excite you even more this time around- Kiss but don’t get caught.