InMobi, the world’s largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report – India Market, the largest monthly report of its kind.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
