Telecoms brand Airtel is set to become first Indian GP title sponsor - but the locals aren't happy.
The inaugural Indian Grand Prix appears to have attracted its first major sponsor, despite suggestions that the event could be heading for a new problem with the local population.
According to SportsPro, telecom giant Airtel has signed a five-year agreement, worth some US$13.2m a year, to become title sponsor of the latest addition to the F1 calendar, and would represent a first foray into the Indian market for Formula One Management and sister company Allsport Management, which arranges the sport's trackside advertising and hospitality packages.
