Group dating site Ignighter.com is in the process of launching a mobile application in India. The mobile app would add a revenue stream to the company, which currently monetises its site via an annual subscription fee and virtual goods (gifts). Incidentally, India has 811.59 million users as of March, 2011, compared to the total broadband subscriber base of 11.87 million.
In a video interview with VCCircle, Ignighter CEO Adam Sachs said, “You will see a mobile app coming from Ignighter which we don’t currently have. That’s a part of the long-term product goal. We are currently on track to being one of the largest sites in India.”
