RCom users can activate the service by calling 56694400 or can avail it by logging into the operator's website.
Reliance Communications has introduced India's first user generated caller tune service that allows customers to record content via the 'Tune Maker' platform and then set it as their own caller tune. Subscribers can also post their creations on RCom's website for other subscribers' use.
RCom has partnered with Hyderabad based Altruist Technologies to create pan-India infrastructure for the new services.
According to Anil Pande, head, VAS, Reliance Communications, "UGC (user generated content) has seen exponential growth over the last few years. India being a multilingual country, voice is an important part of UGC."
Adding further, he said, "The service allows voice based content of users' choice to be shared and set as their caller tune. The technology support offered by Altruist enables to edit, link, and create content posted by customer, besides activating it as caller tune."
